Tuesday, April 27, 2010

on-line shopping

In answer to the question: have you ever purchased anything on line? My answer is yes, but I have only begun doing so in the last year. Living in a remote town with very few shopping opportunities I find on-line shopping a great way to open up my options. Last summer I found a low carb grocery store online that sold sugar and carb free marshmallows, so I ordered myself a box of them. This "specialty" item would not be easily found, even in the city. I recently ordered a book from Amazon.ca. The experience was simple and timely so I ordered another item, this time used. In fact today I received the DVD "Freaks" a hard to find cult classic, used from a seller on Amazon. It took about a week and a half to arrive. The DVD was in perfect condition as advertised, but it smelled a little of cigarette smoke. I used my credit card to pay. Amazon is a established and trusted company. I would not easily hand out my credit card to any old business on the net. Establishment of trust is probably a big challenge on-line businesses have. Many people probably fill "grocery carts" full of items and get to the "check out" portion of the transaction then balk, abandoning their purchases. Many people who do not have credit cards of there own are often unaware that they can buy pre-paid credit cards at the post office or at gift card kiosks. I purchase music from i tunes online. I have used both gift cards and credit cards to this end. Fantasy shopping is a online past time, filling up carts full of items then abandoning the cart at the online "till:. Marketing experts probably work hard day and night to find ways to keep people from abandoning their carts.

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